Friday, December 6, 2013

Inner peace behind bars.

I'm a sucker for a good two minute piece on Vimeo. Maybe that's because my brain can only stay focused for that long? 

It takes a business owner a few years of working for free as the sole employee of the shop; wrenching, selling, leading group rides. (If you have friends willing to help for free, that's a bonus too.) Don't forget cleaning the bathroom! All of this needs to be done before the IBD should consider hiring its first full time employee. I call this organically growing the business.

Yes there are instances when a business can prove this process wrong. Most of the time, the independent bicycle retailer who toils for their first few years with very lean overhead, maintains focus on community outreach to other cyclists through events and group rides-- ends up paying their bills on time with their bike companies and 'growing their tribe' faster than those who unlock the front door and just flip over the Open sign. I've found that this is the formula for a sustainable business-- the 3Cs.



Speaking of organic growth and nailing it with community outreach, the guys in Raleigh, North Carolina-- Oak City Cycling Project have put together my favorite shop video of 2013.



If you're in the central NC region, hit them up either late on Wednesday nights or during First Night Fridays. You will find a cold beverage and good discussion is waiting there for you.




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